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Social Media Is the New Mass Media
Posted by admin on December 13, 2009 · Leave a Comment
by Diane Mermigas
Social media and interactive consumers will take the lead in transforming the multi-screen media landscape in 2010.
Consumers of all ages who have made it a national pastime to text, Tweet and share their lives on Facebook have become the most powerful force in digital media today. Collectively, they are the new mass media — one interactive consumer at a time.
This power of numbers has catapulted Facebook and Twitter to leadership status, propelling everything from television and movies to advertising and e-commerce. Facebook (half of whose domestic users are over 35) is now the third-most-popular video site behind Hulu and Google’s top-ranked YouTube, according to the latest VideoCensus numbers from Nielsen.