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Social media strategies for a small hotel

Posted by admin on July 26, 2010 · Leave a Comment 

By Cyndia Zwahlen -

Back in 1912, when the Venice Beach Suites & Hotel was built on Ocean Front Walk, the only tweeting going on was among the local bird population.

Today, owner Andy Layman is listening to the online chorus at Twitter and other social networking websites, hoping to join in. Learning to hit the right notes to attract new guests and boost revenue at his boardwalk property is a daunting prospect. “I haven’t really gotten a handle on it,” said Layman, 62.

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