Local is Where I am

by Ross Johnston – Online Social Networks –

Being connected to the world, it never seemed a priority to connect with a local audience. Why bother with the people down the street when you can target the whole globe?

So it was a slow learning curve for me to realize the importance of local. Local is groceries, plumbing supplies, medical and banking. Local is where we are so there must be more action in local than I have been appreciating.

Now we have new concepts such as geolocation. This one is connecting games to local merchant promotion and a lot more. Local may be the big social media growth area for the foreseeable future.