Social Network Marketing Ethics
As a business website owner, you must maintain integrity. Many of the social networking websites areengaged in unethical behavior contributed by the website owners, which is a major drawback when trying tomarket your products and services. There are many methods, which you as a responsible website owner can establish the behavior performed on your business [...]
Social Media Strategy Lessons From Pepsi
by Alyson Shontell – With millions of Facebook fans and Twitter followers, Pepsi is one of the few big corporations who have a good handle on social media. BigThink.com talked with Bonin Bough, Global Director of Digital and Social Media for PepsiCo, to uncover the company’s secrets.
Knowhow: Social Media Marketing
By Tim Ludy, Special to the Worcester Business Journal Social media is the buzz phrase in marketing today. And small business owners are anxious to start using the various tools (Facebook, Twitter, blogs, etc.) without a clear and stated goal.
Social Media Marketing Strategy Tips Based on World Cup Social Media Successes
Online PR News – 30-July-2010 – The 2010 World Cup concluded over a month ago but according to part two of an independent analysis its impact on Social Media marketing strategies should provide a successful outline for future Social Networking engagements. An outline that demonstrated a company doesn’t necessarily need to invest big money to [...]
The Fine Balance Between Automation And Personalization In Social Media
by Kaila Colbin – Surely, in the course of your social media work, you’ve experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: “Why aren’t we sharing all our YouTube videos on Facebook or [...]
No Kindle required
Read Kindle books on your iPhone or iPod touch – by Ross Johnston – Get the best reading experience available on your iPhone or iPod touch – Access your Kindle books even if you don’t have your Kindle with you – Automatically synchronizes your last page read between devices with Amazon Whispersync – Adjust the [...]
How Big Brands Take On Social Media
by Bruce Upbin In the latest call in the Social Media Skype series, I talked to David Armano, a senior vice president at Edelman Digital, the wired branch of the giant PR firm. Armano works with brands such as Blackberry and eBay to help them figure out how to react to and get in the [...]
As 2011 Ford Explorer turns heads, so does its marketing campaign
The Facebook campaign for the 2011 Ford Explorer illustrates how corporations increasingly rely on social media to reach consumers. By Alissa Figueroa, Correspondent The 2011 Ford Explorer redesign unveiled Monday signals the biggest change to the automaker’s signature sports utility vehicle since it was introduced in 1990. It’s 20 percent more fuel efficient than the [...]
Pepsi picks social media over Super Bowl ads
Benny Evangelista, Chronicle Staff Writer, SF Gate The rise of social media has helped end one of the longest streaks in Super Bowl history – Pepsi won’t have a televised commercial during the big game for the first time in 23 years. Instead of paying millions of dollars for 30 seconds of airtime, the soft [...]