5 Social Networking Tools for Enterprise Collaboration
By Chelsi Nakano While many organizations are seeking to ban popular social networking tools (Facebook, Twitter) from the workplace, others are busy building a case for them. Let’s take a look at the pros of using social networking tools as part of your enterprise collaboration strategy.
Putting manners on online tools
A newspaper-like format may be the best way to manage the sheer volume of daily updates, connections and fresh stories, writes KARLIN LILLINGTON DO YOU tweet? Link-in? Update your Facebook status? Subscribe to one or more internet news or blog feeds? If you use the internet or a mobile phone, chances are you do. A [...]
Richard Mize: With social media, try being sociable first; the technology will come to you
Don’t let the technical aspects of social media get you down. The main difference, aside from the technology, between social media and the rest of the media: it’s social. Since so many people are pitching in their 2 cents, here’s mine on the basics of success on Facebook, Twitter, that old workhorse Blogspot and other [...]
Social media strategies for a small hotel
By Cyndia Zwahlen – Back in 1912, when the Venice Beach Suites & Hotel was built on Ocean Front Walk, the only tweeting going on was among the local bird population. Today, owner Andy Layman is listening to the online chorus at Twitter and other social networking websites, hoping to join in. Learning to hit [...]
5 Ways to Maximize Social Media Marketing Productivity in the Workplace
by Megan Leap As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their career’s core focus. Whether you’re a full-time social media marketer whose main responsibility is to manage social media campaigns, a brand-side marketer who [...]
Getting the message from social media
For many people, Facebook, Twitter and other social media sites have changed how they stay in touch with family, friends and coworkers. Those changes are also now becoming apparent to businesses keen to exploit social media. Its usefulness is even tempting the most venerable of businesses. Founded in 1698, Berry Bros and Rudd is the [...]
Online social networks go to work
Where personal connections lead to professional allies By Xeni Jardin, Special to msnbc.com While their use is still largely limited to less-than-mission-critical purposes, online social networking services are becoming more popular each day. Dating, hobby-related hookups, and party announcements are some of the many trivial pursuits people seek on Web sites like Friendster, MySpace, and [...]
Pepsi picks social media over Super Bowl ads
Benny Evangelista, Chronicle Staff Writer, SF Gate The rise of social media has helped end one of the longest streaks in Super Bowl history – Pepsi won’t have a televised commercial during the big game for the first time in 23 years. Instead of paying millions of dollars for 30 seconds of airtime, the soft [...]
Four Common Sense Social Media Tips
Four Common Sense Social Media Tips for PR and Marketing Pros By Kathleen Taylor “The wisdom’s in the room. Make a concerted effort to learn from those around you,” said Butch Ward from Poynter Institute in St. Petersburg, FL, as he spoke with a crowd of public relations professionals at the January 2010 Social Media [...]
Three Best Ways to Use Social Media
By WILLA PLANK How else can we say it: Unless you’ve been living under a rock, you’ve probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research, 43% say social [...]