Social network ad spending to hit $1.7 billion in 2010
by Sid Yadav According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending. The dramatic rise — with growth of 20 percent this year, accelerating to 24 percent next year — shows why [...]
Social Media Misstep Gets Novartis an FDA Action Letter
by Denise Reynolds RD The Division of Drug Marketing, Advertising, and Communications (DDMAC) of the US Food and Drug Administration (FDA) has cited Novartis AG because of the use of a social media widget on its website for the leukemia drug Tasigna. The widget, called “Facebook Share”, allows users to make representations about the drug [...]
Pepsi picks social media over Super Bowl ads
Benny Evangelista, Chronicle Staff Writer, SF Gate The rise of social media has helped end one of the longest streaks in Super Bowl history – Pepsi won’t have a televised commercial during the big game for the first time in 23 years. Instead of paying millions of dollars for 30 seconds of airtime, the soft [...]
Facebook – Ad Networks
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