Social media strategies for a small hotel
By Cyndia Zwahlen – Back in 1912, when the Venice Beach Suites & Hotel was built on Ocean Front Walk, the only tweeting going on was among the local bird population. Today, owner Andy Layman is listening to the online chorus at Twitter and other social networking websites, hoping to join in. Learning to hit [...]
B-Schools All A-Twitter Over Social Media
With interest in social media growing, B-schools are adding courses to teach students what it means for business By Sommer Saadi Harvard Business School (Harvard Full-Time MBA Profile) and Columbia University’s Graduate School of Business (Columbia Full-Time MBA Profile) have joined a growing list of business schools that are adding courses on social media to [...]
Three Best Ways to Use Social Media
By WILLA PLANK How else can we say it: Unless you’ve been living under a rock, you’ve probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research, 43% say social [...]
What’s the sales potential in social networking?
By Chris Miller Earlier this decade, the word “friend” became a verb in our lexicon, and the way we perceive business relationships was never the same. As digital social networking has skyrocketed into the public consciousness, auto parts distributors and repairers now have access to a vital avenue for marketing, sharing repair information and keeping [...]
Fans and Followers: The Social Media Numbers Game
Momentum is a valuable force. A business owner that has customer-generated momentum is in a desirable position. Author Malcolm Gladwell famously described the point at which growth becomes exponential–and momentum becomes unstoppable–as The Tipping Point. Recently I listened as a successful business owner described her own tipping point. It was the point at which, several [...]
The X Factor marks the start of TV becoming social
Media consultant Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV’s future. Social media and television are becoming more and more intertwined. In the UK a Twitter storm accompanies shows like The X Factor: every weekend keywords related to the show occupy half of Twitter’s global [...]
Did Social Media Save Black Friday?
Black Friday has come and gone, and so too has the constant flow of tweets, status updates, and blog entries exhorting us to “take advantage of special savings!” Experts predicted that purchasing would be down, but spending was actually up 0.5% from last year. According to the Wall Street Journal, people spent about 10.66 billion [...]
The Medium Is No Longer The Message, . . . You Are
by Seth Goldstein We are witnessing a profound change in the media and advertising industries due to the emergence of social media. Companies that did not exist ten years ago, like Facebook and Twitter, have captured significant share of the attention economy from traditional publishers. Underscoring this trend is the fact that at the same [...]
Isn’t the Value of Social Media What Business Is All About?
Manish Mehta, Vice President, Social Media and Community, Dell Inc. Today’s corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn’t a means to further a corporation’s strategy, it’s a means to help determine it. The “Mom [...]
Businesses Will Use More Social Media Next Year to Communicate With Workers, Study Says
By D.H. Kass Data shows economic downturn prompts need for new communication methods. Lack of IT support or inadequate resources cited by non-adopters. Businesses expect to make greater use of social media to communicate with employees in the next year, driven by economic conditions to innovate away from more traditional methods of communication, according to [...]