Social-Website Advertising Sales to Increase 29% Next Year, EMarketer Says
By Douglas MacMillan Facebook Inc. and rival operators of social-networking websites will see advertising sales rise 29 percent next year as marketers become increasingly drawn to their audiences, according to an estimate from EMarketer Inc. Ad spending on social sites will grow to $4.26 billion from an estimated $3.3 billion this year, Debra Aho Williamson, [...]
Demand Media, Maker of Social-Media Applications, Plans $125 Million IPO
By Lee Spears Demand Media Inc., the developer of applications for social-media websites, plans to raise as much as $125 million in an initial public offering, it said in a filing with the Securities and Exchange Commission.
Social media chiefs converge in Davos
Social media chiefs converge in Davos, finding big profits still elusive despite heavy use by MATT MOORE, AP Business Writer On Wednesday, in a rare encounter of rivals, the chiefs of Twitter, MySpace, Facebook and LinkedIn met with industry experts at the World Economic Forum to plot strategies for the future — and help other [...]
Twitter, Facebook turn retailer-friendly
Social networking sites and iPhone applications have emerged as the new platform for retailers to promote their goods this holiday season. According to a survey by BDO Seidman, more than half of the retailers are using social networks in their marketing strategies. In 2007, only 4 per cent of the stores adopted such policy. Brick-and-mortar [...]
Facebook backtracks on public friend lists
by Caroline McCarthy It’s been a matter of days since Facebook’s new privacy controls went into place, and the company is already making modifications in response to user complaints that they expose too much information. Namely, the company has made it easier to prevent people from seeing who your friends are. For one, Facebook no [...]
Facebook, Twitter boost online sales
Benny Evangelista, Chronicle Staff Writer This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working. A survey conducted Friday through Monday showed that 28 percent of shoppers who have started buying gifts were influenced by social media, [...]
SocialMedia.com Focused On Turning Any Display Ad Into A Social Ad
Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business of developing the first social advertising platform. We’ve been a pioneer in social advertising since 2007, by building [...]
Friendster to be Sold By Month’s End to Asian Firm
By: Reuters – Friendster, one of the world’s earliest social networking sites, will be sold to an Asian buyer by the end of December for at least $100 million, a source familiar with the matter said. Friendster, which predates Facebook and MySpace in the social networking space was founded in 2002. But it quickly lost [...]
Friendster gets a face-lift, looks for love?
Onetime social-networking pioneer Friendster unveiled a new design on Thursday, and it’s focusing on the demographic that has kept it afloat for the past few years: the Asian youth market. And according to Reuters, Friendster may also be sold to a buyer in Asia by the end of the month for at least $100 million. [...]
Twitter founder formally unveils ‘Square’ project
Small business is front and center for Square, the new mobile-payments company founded by Twitter co-founder Jack Dorsey. Previously in a quasi-stealth mode (OK, more like San Francisco’s worst-kept secret), Square has now launched in beta, is accepting e-mail requests for preliminary accounts, and has put up a basic Web site to explain the company’s [...]