Knowhow: Social Media Marketing
By Tim Ludy, Special to the Worcester Business Journal Social media is the buzz phrase in marketing today. And small business owners are anxious to start using the various tools (Facebook, Twitter, blogs, etc.) without a clear and stated goal.
The Fine Balance Between Automation And Personalization In Social Media
by Kaila Colbin – Surely, in the course of your social media work, you’ve experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: “Why aren’t we sharing all our YouTube videos on Facebook or [...]
How Big Brands Take On Social Media
by Bruce Upbin In the latest call in the Social Media Skype series, I talked to David Armano, a senior vice president at Edelman Digital, the wired branch of the giant PR firm. Armano works with brands such as Blackberry and eBay to help them figure out how to react to and get in the [...]
5 Ways to Maximize Social Media Marketing Productivity in the Workplace
by Megan Leap As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their career’s core focus. Whether you’re a full-time social media marketer whose main responsibility is to manage social media campaigns, a brand-side marketer who [...]
Three Best Ways to Use Social Media
By WILLA PLANK How else can we say it: Unless you’ve been living under a rock, you’ve probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research, 43% say social [...]
What’s the sales potential in social networking?
By Chris Miller Earlier this decade, the word “friend” became a verb in our lexicon, and the way we perceive business relationships was never the same. As digital social networking has skyrocketed into the public consciousness, auto parts distributors and repairers now have access to a vital avenue for marketing, sharing repair information and keeping [...]
10 Proven Applications For Social Media
by Adam Singer Tenured digital marketing professionals have been applying social media for end business and marketing objectives for years. But what is clearly valuable to some is still a mystery to many. Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you [...]
Twitter, Facebook turn retailer-friendly
Social networking sites and iPhone applications have emerged as the new platform for retailers to promote their goods this holiday season. According to a survey by BDO Seidman, more than half of the retailers are using social networks in their marketing strategies. In 2007, only 4 per cent of the stores adopted such policy. Brick-and-mortar [...]
Did Social Media Save Black Friday?
Black Friday has come and gone, and so too has the constant flow of tweets, status updates, and blog entries exhorting us to “take advantage of special savings!” Experts predicted that purchasing would be down, but spending was actually up 0.5% from last year. According to the Wall Street Journal, people spent about 10.66 billion [...]