Wasn’t the Kindle supposed to be firewood?
by Caroline McCarthy The second-quarter earnings that Amazon.com announced Thursday weren’t quite up to par with what Wall Street had been hoping. But Wall Street had been hoping for good things, and the results were still pretty decent. One of the areas of growth worth highlighting the most for Amazon was all things Kindle–the e-reader [...]
As 2011 Ford Explorer turns heads, so does its marketing campaign
The Facebook campaign for the 2011 Ford Explorer illustrates how corporations increasingly rely on social media to reach consumers. By Alissa Figueroa, Correspondent The 2011 Ford Explorer redesign unveiled Monday signals the biggest change to the automaker’s signature sports utility vehicle since it was introduced in 1990. It’s 20 percent more fuel efficient than the [...]